Monday, December 9, 2013

Event: Creating New Models of Travel Behavior for Independent Asian Youth Urban Tourists by Prof Hilary du Cros (12 Dec 2013)

Creating New Models of Travel Behavior for Independent Asian Youth Urban Tourists by Prof Hilary du Cros
Date:12 Dec 2013
Time:16:00 - 17:30
Venue:Asia Research Institute Seminar Room
Tower Block, Level 10, 469A Bukit Timah Road
National University of Singapore @ BTC
Dr Marco Garrido, Asia Research Institute, National University of Singapore. 


Research on independent youth tourism in Asia has tended to examine visits to peripheral and exotic destinations rather than to developed, urbanised cities such as Hong Kong. The present research addresses this significant gap, with its principal aim being to increase understanding of independent Asian youth tourists’ participation in cultural tourism. The research is also linked to work on the ‘experience economy’, especially within the wider context of globalization and the changing role of cities and places within the tourist economy. This presentation will explore the extent to which Asian independent youth tourists will follow a trend to discover ever deeper cultural experiences of the local culture of a host society in the region that is cultural distant in some way from their own. This is distinct from imitating current forms of mass sightseeing tourism, albeit in a non-institutionalized form. A typology of cultural tourists from this group will be presented in the talk based on the research so far.

Hilary du Cros is a Senior Visiting Research Fellow at ARI. She is also currently an Honorary Research Fellow of the University of New Brunswick, Canada, and concurrently Honorary Senior Research Consultant of the UNESCO Observatory for Research in Local Cultures and Creativity in Education, Hong Kong. A/Prof du Cros has taught in Hong Kong and Macau and has conducted research and consulting in the Asia Pacific region over last 25 years. She has a unique perspective on culture, heritage and arts management, marketing and of sustaining cultural diversity. A/Prof du Cros also has a long history of active involvement in organizations on a national and international level, such as United Nations World Tourism Organization (UNWTO), International Council on Monuments and Sites (ICOMOS) and UNESCO. She has published over 115 works, including books, journal articles, conference papers, monographs and book chapters, and written over 250 consulting reports. Books include one with Yok-shiu F. Lee on Cultural Heritage Management in China (2007) and the popular textbook with Bob McKercher on Cultural Tourism: The Partnership between Tourism and Cultural Heritage Management (2002 and soon to be published in a second edition). Forthcoming books will be Cultural Tourism with Bob McKercher (2015) and The Arts and Events with Lee Jolliffe (2014).

Admission is free. We would greatly appreciate if you RSVP Mr Jonathan Lee via email: j
Contact Person: Mr LEE Ming Yao, Jonathan

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